Social
Marketing
Principles & Practice
Short Table of Contents
Preface
Acknowledgments
Chapter 1: Social marketing and social change
Chapter 2: Principles of marketing
Chapter 3: Social marketing and the environment
Chapter 4: Principles of communication and persuasion
Chapter 5: Models of attitude and behaviour change
Chapter 6: Research and evaluation
Chapter 7: Ethical issues in social marketing
Chapter 8: The competition
Chapter 9: Market segmentation and target marketing
Chapter 10: The marketing mix
Chapter 11: Using media in social marketing
Chapter 12: Sponsorship
Chapter 13: Planning and developing social marketing campaigns
Chapter 14: Two case studies: the Immunise Australia Program and TravelSmart‚
Chapter 15: Targeting male perpetrators of intimate partner violence: Western Australia’s ‘Freedom from Fear’ campaign
References
Index
Full table of contents