Social
Marketing
Principles & Practice
About the authors
Rob Donovan
Professor Rob Donovan holds the Cancer Foundation Chair in Behavioural
Research at Curtin University.
In 1974 he founded a market research company which achieved a premier reputation in Australia.
Rob has held
marketing positions at the University of Western Australia, Pace University,
New York University, and the University of Georgia, and has been a Visiting
Scientist at the Centers for Disease Control and Prevention (CDC).
Rob is a member of the Editorial Review Board of Social Marketing Quarterly, and (co) author of over 100 refereed journal articles, books and book chapters.
Rob has over 30 years’ experience in conducting research and developing communication and marketing strategies to achieve belief, attitude and behavioural change for state and commonwealth governments, NGOs, and national brand marketers.
Nadine
Henley
Dr
Nadine Henley is Associate Professor in the School of Marketing, Tourism
and Leisure at Edith Cowan University.
Nadine has a PhD in social marketing, having investigated the use of threat appeals, and has taught social marketing since 1997.
Nadine has over 30 refereed publications, and has presented at the Innovations in Social Marketing Conference in Boston.
Her current research applies social marketing principles to bullying prevention, and to promoting positive environments to facilitate early child development.